All Google automated tools have a training period, and their results are highly dependent on input data. Therefore, the first rule of successful automation is correct data. They allow the system to learn quickly and show good results.
So, first of all, the advertiser must set the right conversions. They should reflect the target action and the desired result that the advertisement should bring.
For an account, such a conversion would be not sending a request or adding goods to a basket, but a fact of sale with the transaction amount. You can transfer this data through e-commerce to Google Analytics or the value parameter in AdWords conversions. A more advanced approach for the account is optimization based on the ROAS target. With this tool, you can ask the system how much you want to earn as a goal.
For the service industry, the right conversion is a processed or quality lead, and not just a completed form. The advertiser needs to configure the import of automatic verification/scoring or import of applications from the call center – in Google Analytics or through the import of offline AdWords conversions (with a recommended window <7 days). You can optimize by target CPA.
In the case of promoting applications in universal campaigns, by default optimization works on installing applications on the target CPA. To get the maximum result, we advise you to optimize for the target action inside the application.
Everything at first glance seems simple and easy. But what if you are faced with this for the first time and you do not have time to study? Entrust optimize your Houzz account with AdWords to professionals. We will do everything quickly and efficiently. And most importantly, not expensive.